Media Honeypot Helsinki 2018


February 15-02-2018


Crowne Plaza, Helsinki


75 startups


400+ Attendees

MEDIA HONEYPOT / Business Enabler

–Matching executives with selected digital startups and growth companies–

There is a mismatch between media houses trying to find the perfect startups delivering innovative solutions on one hand and startups that struggle to approach the right contact in media houses on the other hand. It ́s time and cost-intensive, for both. Wasting time is expensive, your competition and your customers move fast.

We filter for you through the noise, who are the teams you should work with, who offers the next big thing, benchmark your current solutions and improve your business models.

We connect the ecosystem of media executives, startups, digital business owners, investors, accelerators and incubators to share their experience and learn from each other. Learn from the pitfalls and the success stories.

Programme 2018 Contact Us Team
Media Honeypot

testimonials / See What People Say About Us

Media Honeypot Helsinki 2018

For third time we organized Media Honeypot Helsinki on 15.2.2018 with the executive dinner on 14.2.2018. Speakers focused on topics how their businesses are affected by the continuously change of technology and how media is consumed today and in future.  We connected executives with agile tech companies to foster collaborations to create the media of today and tomorrow, together.

We focused on why and how corporates and startups should work together to create  a fruitful partnership, for both.

Quality: All startups and growth companies are pre-screened and evaluated. There is no other place where you find that level of innovation in one event and meet with only relevant companies for your media business.

Relevance: All present executives want to connect with teams that enable them to improve their current business models and find new revenue streams.

Connect with potential business partners in intense one-to-one meetings in the Deal Room, discuss and learn in the seminar sessions with international speakers and colleagues.

Previous Event Speakers / meet with greaters

Antti Merilehto


Kaius Niemi

Senior Editor-in-Chief, Helsingin Sanomat

Vincent Nédée

Head of Sales Brands and Publishers, Spott

Ola Ahlvarsson

Entrepreneur. Change Maker. International Speaker. Moderator.

Anders Schäffner

Digital Product Manager, TV 2 Danmark

Kjetil Laumann

Product Owner, Aller

Laura Avonius

Vice President, Innovation & Internationalization, Data Refinery

Tero Ojanperä

CEO, Silo.AI

Steve El-Sharawy, EzyInsights

Head of Innovation

Matt Hann

Head of Finance, Channel 4

Trygve Refvem

Vice President Digital, MTG Norway

Tomas Franzén

CEO, Bonnier AB

Noora Pinjamaa

Executive Director, Media Industry Research Foundation of Finland

Juan Margenat

Founder and Chief Operating Officer, Marfeel

Zahra Hassan

500 Startups

Anthony Herman

Venture Capital Business Development, Amazon Web Services

See all speakers

Press Kit / Media Honeypot 2018 Helsinki

Schedule / Our topics


Data is about monetisation and consumer rights. Who collects and who owns? Where does a media company see its place?

Which business models will generate the relevant data? Who are the startups can generate the data for media companies?

Media companies are also looking to collaborate with players in different markets to strengthen their resources and improve the usage of their data.

Personalization, filter bubbles and audience segmentation

Personalization is a hot topic but what is really behind? Personalization is not a silver bullet to grow revenues nor increase engagement let alone does it improve quality for the reader ending up in a filter bubble or seeing same irrelevant ads over and over again . With a lack of relevant user data personalization is in best case addressing a minor share of a publishers readers, often those who are already engaged.

Our speakers will showcase use cases and discuss the current and future opportunities for publishers to use available and relevant data to increase engagement, improve ad targeting and grow user generated revenue.


Media companies are expanding and branching out into new areas of businesses for which they need to partner with new solutions and find business models that support their current businesses.

At the same time content is king again and after outsourcing production the content production is moving in-house again.

Programme 2018

Startup Corporate Collaboration, Mergers & Acquisitions

Partnerships | Cooperation | Investor Perspective | Incubators & Accelerators

There is no silver bullet to make a partnership between corporates and startup work but many ways to learn which path may be best choice for your own company. Discuss and connect to the players who have done it to find the best match according to your strategy.

The Startups / Our amazing startups

Are you an agile startup or growth company with digital media or media business related services that are seeking improve business models and/or build new revenue streams for media companies? Then apply for discounted tickets (130€ + VAT 24%) to join us and meet with executives that are looking to work with you! Startup tickets are not on public sale. ALL startups have to apply.

We connect businesses, hence we ensure both parties meet with relevant contacts in an easy accessible surrounding.

Focus in your application on why a media company should work with you and what is your specific offering, even if you have solutions for other segments.


Our application process enables us to screen startups and identify those that are of most interest to media executives to ensure that you meet relevant people who are interested in your business. A jury of industry experts will hand pick 75 startups and the successful applicants will be able to purchase discounted tickets.

The criteria is as follows:

  • Startup, Scale up, Growth Company
  • Video Tech, Ad Tech, Distribution Tech/OTT, VR & AR, Streaming, 360, Machine Learning, Artificial Intelligence, Analytics, Data, Entertainment, Content Curation, Blockchain/Micro Payments, Mobile Solutions,
  • Company has at least a minimum viable product
  • Ambitions to grow in other than current markets (int. growth strategy)

Media Honeypot Helsinki 2018 organizes a PITCHING COMPETITION which addresses artificial intelligence, data and machine learning topics.

Application DEADLINE

Discounted Startup ticket 130€ + VAT 24% until 75 best cases are chosen

To open when we announce next Media Honeypot event


Tickets / choose the perfect ticket for you

Executive Ticket



Executive Networking Dinner 14.2.2018
Media Honeypot Full Programme 15.2.2018
Deal Room access
Full Catering

Selected Startups


Only 75 Startups & Growth Companies

Only via application
Media Honeypot Full Programme 15.2.2018
Deal Room access
Full Catering



Only via Accreditation Form

Media Honeypot Full Programme 15.2.2018
Deal Room access
Full Catering

All ticket prices are stated excluding VAT 24%

Event Location 2018

Hotel Crowne Plaza
Mannerheimintie 50,
00260 Helsinki

Welcome Kit / Accommodation Tips

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