Jonas has worked more than 10 years in FMCG at companies like Unilever & Coca-Cola in Brussels, Rotterdam, London & Paris. In his last role, Jonas was senior brand manager for Coca-Cola, responsible for leading the European #ReasonsToBelieve campaign. After an exec MBA at Chicago Booth, Jonas decided to create his own company Spott. Together with the broadcasting & advertising industry, Spott was created and launched in Europe in October 2016. Now Spott has been rolled out in Latam, Europe & Asia. Spott is a metadata platform that allows viewers to interact with their favorite shows and to buy what they see.