Teresa Potocka is the CEO and Founder of The Potocki Communications Company, a content positioning, production and marketing communications business. Potocki took part in the UK Trade Mission to MIPTV in April 2017. Potocka has ten years’ of senior management experience and deep operational expertise from developing organisational structures, brands and businesses in EMEA and also the Gulf, from scratch. She has significant experience of working collaboratively for success within and alongside Boards, Business and Government Leaders and Managers for past and present Fortune 500 companies, leading brands, SMEs, corporates and start-ups. Previously, she was part of the founding team at First Connex, the directory service, and helped develop the business model that secured the first license in the world (outside of Finland). Before starting her company, she held a number of positions across industry. It was at JPMorgan Chase in Treasury Services she began her career in the culture change business. She made regular appearances in the media and across TV channels internationally and recently moderated the panel at TVConnect on Big Opportunities for Data in Creating Business Value, previously she chaired a panel on Rules of Audience Engagement, has spoken of The New Millennial TV habits, discussed storytelling at the first Annual UK Web Series Festival (UK WEB FEST), and stressed the importance of the need for authorities to tackle piracy to afford greater protection to content creators in the creative industries during a panel discussion on trade in 2016. She’s been featured in The Economist and Television. Previously, she was a regular guest on Radio Orla’s London Bridge as a futurologist and has also given speeches in the presence of business and political leaders and audiences of 150+ and the Iron Lady herself. In 2011, she was awarded the Pro Memorial Medal.