14.2.2019 HELSINKI







75+ startups


400+ Attendees

MEDIA HONEYPOT / Business Enabler

–Matching executives with selected digital start-ups and growth companies–

There is a mismatch between media houses trying to find the perfect start-ups delivering innovative solutions on one hand and start-ups that struggle to approach the right contact in media houses on the other hand. It ́s time and cost-intensive, for both. Wasting time is expensive, your competition and your customers move fast.

We filter for you through the noise, who are the teams you should work with, who offers the next big thing, benchmark your current solutions and improve your business models.

We connect the ecosystem of leading media houses, media executives, thought leaders, start-ups, digital business owners, investors, accelerators and incubators to share their experience, collaborate and partner to build the better and more just media. Deals are often done after you created trust. Trust you can only build when you meet and we push you to meet.

testimonials / See What People Say About Us

Media Honeypot Concept

A stand alone Media Honeypot event is a 1,5-day summit tailored to the media & entertainment industry, the summit comprises of a stage programme in seminar style, matchmaking in Deal Room, pitching & networking. The event connects media companies seeking agile & innovative solutions to ‘plug-in’ to their business with the start-ups & scale-ups creating these innovative solutions.

The core objective of the summit is to matchmake the right senior media executives with pre-screened scale-ups and growth stage start-ups to enable business relations and partnerships. Through the Deal Room tool attendees screen other attendees´profile, pre-schedule efficient one-on-one 20 minutes business meetings with only relevant parties and connect to peers.

Quality: All startups and growth companies are pre-screened and evaluated. There is no other place where you find that level of innovation in one event and meet with only relevant companies for your media business. We also introduced a quota for each country which limits the amount of participation by each country to ensure the international flair and coverage of all markets.

Relevance: All present executives want to connect with teams that enable them to improve their current business models and find new revenue streams.

Connect with potential business partners in intense one-on-one meetings in the Deal Room, discuss and learn in the seminar sessions with international speakers and colleagues.

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The Startups / Our amazing startups

Are you an agile start-up or growth company with digital media or media business related services that are seeking improve business models and/or build new revenue streams for media companies? Then apply for discounted tickets to join us and meet with executives that are looking to work with you! ALL start-ups and scale-ups have to apply to gain access to discounted tickets.

We connect businesses, hence we ensure both parties meet with relevant contacts in an easy accessible surrounding.

Focus in your application on why a media company should work with you and what is your specific offering, even if you have solutions for other segments.


Our application process enables us to screen the start-ups and identify those that are of most interest to media executives to ensure that you meet relevant people who are interested in your business. A jury of industry experts will hand pick up to 75 companies and the successful applicants will be able to purchase discounted tickets.

The criteria is as follows:

  • Start-up, Scale-up, Growth Company
  • Video Tech, Ad Tech, Distribution Tech/OTT, VR & AR, Streaming, 360, Machine Learning, Artificial Intelligence, Analytics, Data, Gamification, Entertainment, Content Curation, Blockchain/Micro Payments, Mobile Solutions, eSports
  • Company has at least a minimum viable product
  • Ambitions to grow in other than current markets (int. growth strategy)

Application DEADLINE

Discounted Start-up tickets until 75 best teams are chosen. The amount is limited to keep the 50/50 ratio between media co´s and start-ups well balanced.

The quota for each country is: local market (place of event) max 20 startups, Nordic countries max 7/country, Central Europe max 7/country, Southern Europe max 7/country, Eastern Europe max 7/country.

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Tickets / choose the perfect ticket for you

Executive Ticket – Single


+ VAT 24 %


Max 200 executives tickets

Executive Dinner 13.2.

Media Honeypot Stage Programme

Access to attendee profiles

Pre-screen attendees

Deal Room access

One-on-one meetings


Networking reception + drinks

Sauna + ice swimming

Executive Ticket – Bundle


+ VAT 24 %

3 ticket bundle

Max 40 bundles

Executive Dinner 13.2.

Deal Room briefing

Media Honeypot Stage Programme

Access to attendee profiles

Pre-screen attendees

Deal Room access

One-on-one meetings


Networking reception + drinks

Sauna + ice swimming

Selected Start-ups & Scale-ups


+ VAT 24%

Price/discounted ticket

Max 75 Start-ups & Scale-ups

Only via application

Media Honeypot Stage Programme

Access to attendee profiles

Pre-screen attendees

Deal Room access

One-on-one meetings


Networking reception + drinks

Sauna + ice swimming

Event 2019 Speakers & Attendees / meet with greaters

Diane Young

Co-founder, The Drum

Johannes Schiefer

Vice President of Digital Marketing Services. ESL

Niclas Bergström

Head of Strategy and Audience Engagement, Aftonbladet

Chris Pfaff

Founder, Moderator

Mia Stellberg

eSports Coach, SK Gaming

Stein-Erik Vellan

CEO, Telia Finland

Raoul Grünthal

CEO of Schibsted Sverige

Cédric Monnier

Founder & CEO iKAST.io

Jan Bayer

President News Media International at Axel Springer SE

Tomas de Souza

Director Innovation Strategy, Bonnier News

Burkhard Leimbrock

Commercial Director Europe, Twitch

Romain Eude

CEO & Co-founder, Utelly

Collin Müller

Moderator, Blockchain

Javier Polo

CEO, PlayGiga

See all speakers

Press Kit / Media Honeypot

Stage Content / Our topics

Gaming, esports & gamification

Behaviour and trends within gaming industry are shaping the future of digital media as a whole and accelerating the disruption of traditional media. We bring together gaming and media to showcase, learn and broaden business perspectives in both industries.

#CommunityDriven #Advertising #Gaming #Esports #Gamification #ContentMonetization #AudienceEngagement

Innovation & Collaborations

We bring together broadcasters, publishers, radio, telcos and platforms to connect to each other and innovative start-ups and scale-ups. There is no silver bullet to make a partnership between media houses and start-ups work but many ways to learn which path may be best choice for your own company and operations.


NewsTech & AI

Consumptions of news and who defines what is newsworthy has been shaken up heavily. Information has to go out immediately, damage control of fake news and false facts has scratched trust in online content but also made aware of the need of an unbiased media. We foster discussion on the opportunities for newsrooms to utilize NewsTech and AI to provide the news and facts we all deserve.


Workshops on #Blockchain & #AudienceAquisition

Workshops on defined themes to deliver a hands-on approach and setup for specific digital peers to brainstorm, learn and find a solution with peers that speak the same digital language. Max 30 ppl / session.

Event Location 2019

Future Farm Sofia
00710 Helsinki

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