eSports Coach, SK Gaming
Mia Stellbeg is a licensed psychologist with a long history of working with athletes in Olympics as well as eSports. We re very proud to have Mia joining Media Honeypot and link traditional media closer to the eSports industry. For media is a lot to learn from eSports business when it comes to #AudienceEngagement #Marketing #AdSpend #Tech #Branding #Media #Leadership #Growth #Endurance.
Mia´s best known client is Astralis, the professional Counter-Strike Team. Mia started as an Astralis eSport psychologist in the late summer 2016, and Astralis won the Eleague CS: GO Major Tournament in 2017.
Mia is now working with SK Gaming which is sponsored by Mercedes-Benz, Lufthansa and McDonalds to name a few. McDonalds for example will not renew its 15-year partnerships with the German Football Association (DFB), but will expand its involvement in eSports. Which is only one example of how ad spending is moving towards the industry. No media house depending on those revenue streams can afford to miss out opportunities that arise in eSports.