#AdTech #ContentMonetization #DigitalMarketing #OTT
Showtag (Norway) has developed a new way to enhance the product placement with Showtag Enabled. Showtag Enabled is a non-intrusive way for product placement that gives the control to the viewer. By utilizing the power of the pause button! They are able to multiply the numerous (missed) opportunities for product placement.
Showtag Enabled is a proven technology, integrated successfully with the Modern Times Group (MTG) platform Viafree for the television series Paradise hotel 2018. They reached over 2 million visuals and 800K+ product detail requests with a 6.2% longer program engagement